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United Direct Affiliate Programme

Who are we?

United Direct: The Official Online Megastore is the online store for Manchester United Football Club merchandise, catering to ALL territories. The store is available in multiple languages, including Spanish, English, French, Italian, German, Chinese, Korean and Japanese.

Featuring the very latest Manchester United products direct from the club. We have everything you need to be the ultimate Manchester United fan! United Direct offers an extensive range of Official Manchester United clothing, including official Nike football kits, training kits, fashion ranges, equipment, homeware, souvenirs, gifts and more…all in one store.

We have a wide range of personalised products available, which you can either get your own name or one of your Manchester United heroes printed.


Want to be involved?

You can become part of the club by becoming a United Direct affiliate. You’ll be able to earn some cash too!

We’re looking to partner with a select group of online partners who share our passion, dedication and commitment through the United Direct Affiliate Programme.

Do you have a website, blog or a forum related to Manchester United, Football or Sports in general? If so, the chances are good that your readers and visitors will be interested in our products.

Joining the United Direct Affiliate Programme, gives you the opportunity to benefit from the successes and status of one of the biggest internationally recognised football teams…Manchester United.


The benefits?

  • It is quick, simple and free to sign up and join the team. In fact, we pay you!
  • Earn competitive commission on net sales (excluding shipping costs, VAT and returns
  • Standard commission rate of 5%. Premium commission rates are available for our most engaged affiliates
  • Unlimited Referrals - Your ability to earn will be based on how much traffic you generate and the level of engagement you have with your audience.
  • Eligible for commission on sales originating from your site within 30 days.
  • Real time reporting and sales tracking.
  • Daily product feed
  • Newsletters providing exclusive access to content, imagery, newsletters, banners, logos and offers for your site.
  • Bespoke banners and creative to cater for your website if required.
  • Opportunities to run exclusive partnerships with United Direct, including exclusives, money can’t buy competitions, incentives, giveaways and samples.
  • Mobile optimised site.
  • In-house affiliate contact and account management to respond to requests, dedicated to helping our affiliates succeed. If you have any questions, you can reach us by phone or email.

How does it work?

  • Promote United Direct on your website by putting affiliate links in the form of banner ads, text links, product feeds or content posts
  • You will earn commission from anyone who makes a purchase within 30 days of clicking through to United Direct from your site.
  • Using third party tracking, we are able to see which sales came from your website and you will receive the commission within 6-8 weeks, following validation.
  • We’ll send you newsletters communicating key events and launches, imagery, offers, banners and other opportunities like competitions, affiliate challenges, giveaways and samples, so that you always have access to interesting and topical content to use on your site for your readers.

Any T+C's ?

  • We review all affiliate applications thoroughly before you’re approved onto the program. Your request will be responded to within 3 working days of your application.
  • Affiliates are only permitted to use voucher codes that are specifically communicated via affiliate newsletters and the affiliate network. Commission will not be paid on sales where a code has been used that was not directly supplied to affiliates.
  • We do have T+C’s that need to be adhered by which can be viewed on our sign up page in full. Most importantly, United Direct do not allow any affiliate activity surrounding PPC or paid social advertising when promoting our programme. Unless through a prior direct agreement, affiliates are not permitted to bid on any keywords associated with Manchester United, United Direct or any variations of the above, including misspellings.
  • Unless through a prior direct agreement, we do not work with affiliates who use downloadable software, like toolbars and browser plugins to promote our site. Due to the licenced nature of our business, we are responsible for protecting the Trademarks of our licensors. For more details visit www.Fanatics.org.
  • Any affiliate found to be in breach of any of the terms and conditions, will be removed from the programme and may have any due commissions revoked on investigation.
  • We reserve the right to withhold approval if any of the information submitted for application is found to be inaccurate or misleading.

Apply here…

Simply apply to the United Direct affiliate program through the link below and we’ll review your site and be in touch.

The affiliate team are available to discuss any relevant topics regarding affiliation, to enable you to generate revenue and introduce more customers to United Direct!

We welcome you to approach us with any unique ideas, as we are always happy to review exciting new partnerships.

We look forward to you joining the squad!

Got any questions? Get in touch at – affiliates.mufc@store.manutd.com

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